The Sales Team Bottleneck
Your sales team wastes 60% of their time on unqualified leads. Every hour spent with a browser is an hour not spent closing deals with buyers.
What is Lead Qualification?
Lead qualification determines if a prospect has the need, budget, authority, and timeline to become a customer. It's the difference between wasting time and closing deals.
The AI Advantage
Hex's AI can qualify hundreds of leads simultaneously through natural conversation, asking the right questions in the right order to determine buyer intent.
Qualification Criteria
The AI evaluates leads based on:
- Budget range and affordability
- Timeline for purchase decision
- Decision-making authority
- Specific needs and requirements
- Engagement level and interest
Smart Scoring
Each interaction is scored from 0-100. High-intent leads (80+) are routed immediately to sales. Medium leads (50-79) enter nurture campaigns. Low leads (below 50) receive automated education content.
Real-World Impact
A Dublin-based software company saw:
- Sales team productivity: +156%
- Lead-to-customer rate: From 3% to 12%
- Sales cycle length: Reduced by 40%
- Revenue per salesperson: +89%
The Questions That Matter
Effective qualification asks open-ended questions that reveal intent: "What problem are you trying to solve?" reveals more than "Are you interested?"
Continuous Learning
Hex's AI learns from closed deals, refining its qualification criteria over time. The system gets smarter with every interaction.
Implementation Strategy
Start by defining your ideal customer profile. Feed this to the AI, then let it qualify leads for 2 weeks while your team handles all of them. Compare AI scores to actual outcomes to refine the system.