Entertainment: Enterprise Event Ticketing Platform
AapkaTicket
Location
Mumbai, India
Team Size
Leading Music Production Company
Duration
6 Months
Main Result
500+ Events Managed
Website
puneetsharmamusic.comThe Challenge
Puneet Sharma Music, a leading music production company in Mumbai, was struggling with manual event management and ticket sales. They needed a comprehensive solution to handle large-scale concerts, corporate events, and music festivals with thousands of attendees. Their existing systems couldn't handle the complexity of dynamic pricing, real-time inventory management, and multi-channel ticket distribution. Social media tracking and marketing attribution were completely missing, making it difficult to measure campaign effectiveness and optimize their marketing spend.
The Solution
We built AapkaTicket, a comprehensive enterprise event ticketing platform, along with a professional branded marketing website for Puneet Sharma Music. The solution included:
Event Ticketing Platform:
• Consumer Facing End — Intuitive ticket purchasing interface with seat selection, mobile-responsive design, and real-time availability
• Company Admin — Centralized dashboard for overall platform management, financial reporting, and multi-event oversight
• Organiser Admin — Event-specific management tools for individual event organizers with custom permissions and controls
• Payment Integration — Secure payment gateway integration supporting multiple payment methods, currencies, and refund processing
• Automated Communications — Smart email/SMS notifications for bookings, reminders, updates, and marketing campaigns
• Auditorium Layout Config — Dynamic venue mapping with interactive seat selection, section pricing, and accessibility features
Branded Marketing Website:
• Professional consumer-facing website with event listings, artist profiles, and seamless ticket purchasing
• Complex admin controls for content management, event publishing, and marketing campaign tracking
• Social media link tracking mechanism to monitor consumer acquisition channels and marketing attribution
• Advanced analytics dashboard for tracking visitor behavior, conversion rates, and campaign performance
• Integrated booking system with real-time inventory and dynamic pricing capabilities
Results
Events Managed
Successfully executed large-scale events
Ticket Sales
Increase in online ticket revenue
Marketing ROI
Improved campaign effectiveness
Operational Efficiency
Reduced manual processing time
Key Insights
- ✓Enterprise-scale platform successfully handled events with 50,000+ attendees
- ✓Social media tracking revealed Instagram drove 65% of ticket sales, optimizing marketing budget
- ✓Dynamic pricing increased average ticket revenue by 40%
- ✓Advanced admin controls reduced event setup time from 2 weeks to 2 days
- ✓Branded website increased brand credibility and direct ticket sales by 200%
- ✓Multi-level admin system (company/organiser) enabled scalable event management
- ✓Automated communications reduced customer service inquiries by 60%
- ✓Auditorium layout configuration supported venues from 500 to 50,000+ capacity
Ready to achieve similar results?
Let us show you how Nurahex can transform your business like we did for AapkaTicket.