In-House POS & Customer Marketing
Onrique
Location
Mumbai, India
Team Size
Premium Cafe Chain
Duration
4 Months
Main Result
Personalized Customer Engagement
The Challenge
Onrique, a premium cafe chain in Mumbai, was struggling with inefficient order processing and limited customer engagement. Their existing POS system was outdated and disconnected from customer data, making it difficult to provide personalized service or track customer preferences. Marketing efforts were generic and ineffective, leading to low repeat business and missed opportunities for customer loyalty. They needed a comprehensive solution that would streamline operations while building stronger customer relationships through personalized marketing.
The Solution
We designed and implemented a complete in-house POS and customer marketing ecosystem for Onrique:
In-House POS System:
• Custom Point-of-Sale Interface — Intuitive touchscreen interface optimized for cafe operations
• Real-time Order Processing — Instant order capture, kitchen routing, and payment processing
• Inventory Integration — Automatic stock tracking and low-stock alerts
• Staff Management — Shift scheduling, time tracking, and performance analytics
• Multi-location Support — Centralized management across all cafe locations
Customer Marketing Platform:
• Preference Learning System — AI-powered analysis of customer orders and preferences
• Automated Personalized Notifications — Smart SMS/email campaigns based on individual preferences
• Loyalty Program Integration — Automated rewards, birthday offers, and anniversary celebrations
• Customer Segmentation — Dynamic grouping based on spending patterns and visit frequency
• Marketing Automation — Trigger-based campaigns for re-engagement and upselling
• Feedback Collection — Automated post-visit surveys and review management
Frontend Experience:
• Customer-Facing App — Mobile ordering, reservation system, and loyalty tracking
• Table-side Ordering — QR code-based menu access and direct ordering
• Digital Menu Integration — Dynamic pricing, daily specials, and nutritional information
• Payment Integration — Multiple payment methods with digital receipts and tips
Results
Order Processing
Reduced wait times and improved efficiency
Customer Retention
Increased repeat visits through personalization
Marketing ROI
Improved campaign effectiveness
Operational Cost
Reduced manual processes and errors
Key Insights
- ✓In-house POS system reduced order errors by 75% through automated validation
- ✓Personalized notifications increased average order value by 25%
- ✓Customer preference learning improved menu recommendations accuracy to 85%
- ✓Automated loyalty program boosted repeat visits by 45% within 3 months
- ✓Multi-location integration enabled consistent service across all cafe branches
- ✓Real-time inventory tracking reduced food waste by 35%
- ✓Staff training on new system completed in just 2 days with intuitive interface
Ready to achieve similar results?
Let us show you how Nurahex can transform your business like we did for Onrique.