Voice-Enabled Regional Supermarket
Apna Bazar
Location
Multiple Cities, India
Team Size
Local Startup
Duration
5 Months
Main Result
32 Regional Voices Supported
The Challenge
Apna Bazar, a regional supermarket startup, wanted to revolutionize grocery shopping for India's diverse linguistic landscape. Traditional e-commerce platforms were text-heavy and excluded millions of users who couldn't read or preferred voice interaction. They needed a production-ready platform that could understand and respond in any of India's 32 regional languages, making supermarket shopping accessible to everyone regardless of literacy or language barriers.
The Solution
We built a comprehensive voice-enabled supermarket platform from the ground up:
Production-Grade Platform:
• Voice-Controlled Operations — Complete platform operable through voice commands in 32 Indian regional languages
• Advanced Speech Recognition — Multi-language NLP engine supporting Hindi, Bengali, Tamil, Telugu, and 28 other regional languages
• Product Database Integration — Comprehensive catalog with voice-searchable product information and regional naming
• Payment Integration — Secure voice-guided payment processing with multiple payment methods
• Testing & Quality Assurance — Extensive testing across all supported languages and voice variations
• Accessibility-First Design — Platform designed for users with varying literacy levels and disabilities
• Real-Time Voice Feedback — Conversational AI providing shopping assistance and product recommendations
• Regional Language Support — Localized content, pricing, and cultural context for each regional market
Results
Voice Recognition
Across 32 regional languages
User Adoption
Voice vs manual ordering preference
Order Completion
Voice-powered checkout speed
Accessibility Reach
Literacy-independent user base
Key Insights
- ✓32-language voice support made the platform accessible to 90% of India's population
- ✓Voice-first design increased order completion rates by eliminating text-based barriers
- ✓Regional language processing required extensive training data and cultural context understanding
- ✓Voice-guided shopping reduced cart abandonment by 60% through real-time assistance
- ✓Production testing across languages ensured reliability in diverse linguistic environments
- ✓Payment integration with voice confirmation improved security and user trust
- ✓Platform successfully launched in 5 major Indian cities with 50,000+ active users
Ready to achieve similar results?
Let us show you how Nurahex can transform your business like we did for Apna Bazar.